{"id":1610,"date":"2021-04-01T16:40:30","date_gmt":"2021-04-01T14:40:30","guid":{"rendered":"https:\/\/peero.app\/?p=1610"},"modified":"2022-03-04T10:27:44","modified_gmt":"2022-03-04T08:27:44","slug":"initiative-experience","status":"publish","type":"post","link":"https:\/\/peero.app\/en\/blog\/initiative-experience\/","title":{"rendered":"INITIATIVE EXPERIENCE"},"content":{"rendered":"<p><em><strong>THE STORY OF INITIATIVE LATVIA <\/strong><\/em><\/p>\n<p><em><strong><span class=\"TextRun SCXW7084187 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7084187 BCX4\">Initiative Latvia, the leading media agency of a global media agency group, introduced <\/span><\/span><span class=\"TextRun SCXW7084187 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7084187 BCX4\">recognition technology <\/span><\/span><span class=\"TextRun SCXW7084187 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7084187 BCX4\">PEERO APP<\/span><\/span><span class=\"TextRun SCXW7084187 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW7084187 BCX4\"> into its daily work.<\/span><\/span><span class=\"EOP SCXW7084187 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/em><\/p>\n<p><span class=\"TextRun SCXW206282213 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206282213 BCX4\">The <\/span><\/span><span class=\"TextRun SCXW206282213 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206282213 BCX4\">managing<\/span><\/span><span class=\"TextRun SCXW206282213 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206282213 BCX4\"> partner, Roberts <\/span><\/span><span class=\"TextRun SCXW206282213 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW206282213 BCX4\">Mis\u0101ns<\/span><\/span><span class=\"TextRun SCXW206282213 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206282213 BCX4\"> admits, &#8220;We have grown from a small agency into a TOP\u202f3 agency in Latvia, and people have always been a priority to us&#8221;. &#8220;I believe that the client is working with people, not titles.&#8221;<\/span><\/span><span class=\"EOP SCXW206282213 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe title=\"The story of Initiative Latvia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Parfeb435xQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">The <\/span><span data-contrast=\"auto\">marketing communications lead<\/span> <span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece adds &#8220;We are a fast-growing company, and our business is rapidly and continuously developing&#8221;. &#8220;Hence why our team is so important for everything to run smoothly and continuously.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Without values, there could be no <\/span><\/b><b><span data-contrast=\"auto\">people<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;The goal of any business is to earn money, but if you focus only on the money, you lose the essence of what is truly important for every successful company and entrepreneur, namely, a strong foundation that holds everything together \u2013 values,&#8221; as emphasized by Roberts <\/span><span data-contrast=\"auto\">Mis\u0101ns<\/span><span data-contrast=\"auto\">. &#8220;I believe that people are at the basis of everything. But there will be no people if there are no set values for them to base their work on. I hear from other companies, as well as from my colleagues in the industry that <\/span><span data-contrast=\"auto\">at the moment<\/span><span data-contrast=\"auto\"> the rotation of employees is very high. If there is no active culture and communication in the company, there will be no people working for it.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-1640 alignnone\" src=\"https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_ROBERTS_2-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_ROBERTS_2-300x300.png 300w, https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_ROBERTS_2-150x150.png 150w, https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_ROBERTS_2.png 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><strong style=\"color: #78c5e3;\">&#8220;I believe that people are at the basis of everything. If there is no active culture and communication in the company, there will be no people working for it.&#8221;<\/strong><\/h4>\n<p><span data-contrast=\"auto\">The main and number one value of <\/span><i><span data-contrast=\"auto\">Initiative <\/span><\/i><span data-contrast=\"auto\">is benevolence \u2013 it is important that our mutual communication is based on respect. The second most important value of the company is meeting in the middle ground, because &#8220;we will always be on the client&#8217;s side and act in their interests to achieve maximum results. We believe in a long-term relationship with the client,&#8221; Roberts <\/span><span data-contrast=\"auto\">Mis\u0101ns<\/span><span data-contrast=\"auto\"> reveals. Now the agency&#8217;s employees can evaluate each other, referring to the company&#8217;s values \u2013 teamwork, professionalism, helpfulness, high service quality, fast response, creativity, and positive attitude. Another significant value of the company is logic, because we work with a lot of data every day. It is important to do it in a meaningful way that delivers positive results for the business, i.e., &#8220;not only to make a cool campaign, but for it to result in profit for the customer,&#8221; Roberts <\/span><span data-contrast=\"auto\">Mis\u0101ns<\/span><span data-contrast=\"auto\"> adds.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">If you want to change the world, start off by making your <\/span><\/b><b><span data-contrast=\"auto\">bed<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThere is a saying \u2018If you want to change the world, start off by making your bed.\u2019 When we develop and strengthen our company&#8217;s internal culture, our team can move forward with twice as much capacity when working with clients and creating a common image of the company in the eyes of those around us,&#8221; <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece highlights. &#8220;<\/span><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i><span data-contrast=\"auto\"> is a great <\/span><span data-contrast=\"auto\">tool in helping us to develop our company&#8217;s internal culture. We know the values of our company theoretically, and we bring them to our clients, but we sometimes forget them in our daily work amongst ourselves. This has been somewhat of a key to how should we perceive each other, both within the team and as a group. Doing everyday tasks, we often feel underrated. They might not show it or even say <\/span><span data-contrast=\"auto\">it\u2019s<\/span><span data-contrast=\"auto\"> not needed, but everyone likes to be commended for doing a good job. <\/span><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i><span data-contrast=\"auto\"> is a good tool to meaningfully acknowledge and say thank you instead of exaggerations like &#8220;You are the best!&#8221;.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Being together when we are <\/span><\/b><b><span data-contrast=\"auto\">apart<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Even before the pandemic, an employee and their well-being <\/span><span data-contrast=\"auto\">was<\/span><span data-contrast=\"auto\"> a priority for the company. The introduction of the <\/span><span data-contrast=\"auto\">recognition technology <\/span><i><span data-contrast=\"auto\">PEERO APP,<\/span><\/i><span data-contrast=\"auto\"> was a logical step to keep the team together at this time when we cannot be together physically. &#8220;We&#8217;re always looking for the best ways to motivate the team, to express gratitude and appreciate each other. This app has given us a great opportunity to support each other without being physically together. We try to maintain the company&#8217;s culture free and professional, and this has been a very good way for us to do it,&#8221; as stated by <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #78c5e3;\"><img decoding=\"async\" class=\"alignnone wp-image-1616\" src=\"https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/quot.png\" alt=\"\" width=\"128\" height=\"95\" \/><\/span><\/h4>\n<h4 style=\"text-align: center;\"><strong><span style=\"color: #78c5e3;\">&#8220;Since we started using PEERO APP, there is a feeling of closeness and familiarity between colleagues, especially at this time when we are working remotely. I think it&#8217;s a very good way to motivate colleagues to support and help one another,&#8221; <\/span><\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong><span style=\"color: #78c5e3;\">the opinion shared by the office manager Laura Gr\u012bnvalde<\/span><\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u201cOur team is very open to new ideas. If we have decided something together with the management, it is <\/span><span data-contrast=\"auto\">definitely a<\/span><span data-contrast=\"auto\"> positive decision supported by everyone,&#8221; <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece admits. &#8220;It is a tangible way for us to appreciate each other amidst our daily rush and dynamic work, as well as to get an overview of the performance of our team\u2019s work based on team collaboration data.&#8221;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">How did we introduce <\/span><\/b><b><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;Those who know me know that I\u2019m not a speaker, I\u2019m a doer. I believe that anything can be done if you understand the meaning behind it,&#8221; Roberts <\/span><span data-contrast=\"auto\">Mis\u0101ns<\/span><span data-contrast=\"auto\"> said. &#8220;We set a goal and a deadline and introduced technology for recognition and values in our company. When we started using the <\/span><i><span data-contrast=\"auto\">PEERO APP,<\/span><\/i><span data-contrast=\"auto\"> the technology for recognition and values, we launched a two-week pilot project at the agency, during which employees learned how to use the app, identified what they liked or disliked about it, and their recommendations for improving it. <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece emphasizes &#8220;This 2-week trial period helped us a lot when implementing the use of this app in the company.&#8221; The agency started actively using the technology with the start of a new month, all technical issues had already been solved and employees were already familiar with it and knew how to use it. &#8220;We&#8217;ve been using this technology for five months now, and it has been great. Already, 50% of our employees are active users of the technology. After the first three months of using the team collaboration analytics tool in <\/span><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i><span data-contrast=\"auto\">, we could already understand more clearly how team collaborations take shape, and what steps are taken.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Here are your <\/span><\/b><b><i><span data-contrast=\"auto\">Initiative <\/span><\/i><\/b><b><i><span data-contrast=\"auto\">tips<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The recognition technology <\/span><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i> <span data-contrast=\"auto\">is easy to customize and use. The appreciation and recognition among colleagues <\/span><span data-contrast=\"auto\">is<\/span><span data-contrast=\"auto\"> evaluated through the company&#8217;s core values by <\/span><i><span data-contrast=\"auto\">tips<\/span><\/i><span data-contrast=\"auto\">, thus <\/span><i><span data-contrast=\"auto\">Peero<\/span><\/i> <span data-contrast=\"auto\">was adapted into <\/span><i><span data-contrast=\"auto\">Initiative tips<\/span><\/i><span data-contrast=\"auto\">. \u201cWe are free-thinkers, so \u2018Here are your <\/span><i><span data-contrast=\"auto\">tips<\/span><\/i><span data-contrast=\"auto\">\u2019 \u201d<\/span><span data-contrast=\"auto\">, said <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece. &#8220;A way of saying an extra thanks, i.e., you get your monthly salary, <\/span><span data-contrast=\"auto\">bonuses<\/span><span data-contrast=\"auto\"> or additional rewards, and additionally you get more <\/span><i><span data-contrast=\"auto\">tips<\/span><\/i><span data-contrast=\"auto\"> \u2013 you are nice, you did a good job, you follow our work culture and develop our company!&#8221;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-1616\" src=\"https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/quot.png\" alt=\"\" width=\"148\" height=\"110\" \/><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #78c5e3;\"><strong>\u201cHere are your tips \u2013 you are nice, you did a good job, you follow our work culture and develop our company!&#8221;<\/strong><\/span><\/h4>\n<p><b><span data-contrast=\"auto\">For us it works very well as a HR tool<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;<\/span><i><span data-contrast=\"auto\">PEERO APP <\/span><\/i><span data-contrast=\"auto\">works very well for us as a HR tool, because we are able to measure the temperature within the company and see the performance of the team by analysing team collaboration and mutual networking. This helps us to analyse the data at the end of each month and draw logical conclusions&#8221;, emphasized <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece. &#8220;We&#8217;ve always known that project managers work closely with media planners, but now we can see who is being approached in certain situations, which colleagues are friends with each other, and which are not. It was a great discovery for us to see that those colleagues who are not very sociable or talkative <\/span><span data-contrast=\"auto\">on a daily basis<\/span><span data-contrast=\"auto\"> are some of the most popular. In other words, turns out, a person who sits and works quietly at their desk is helping and supporting a vast <\/span><span data-contrast=\"auto\">amount<\/span><span data-contrast=\"auto\"> of colleagues and is an essential cornerstone for the company.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 style=\"text-align: left;\"><strong><span style=\"color: #78c5e3;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1631 alignleft\" src=\"https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_EDITE-300x300.png\" alt=\"\" width=\"299\" height=\"300\" srcset=\"https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_EDITE-300x300.png 300w, https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_EDITE-150x150.png 150w, https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_EDITE-768x768.png 768w, https:\/\/peero.app\/wp-content\/uploads\/2021\/04\/FB_ENG_EDITE.png 800w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/span><\/strong><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4 style=\"text-align: left;\"><strong><span style=\"color: #78c5e3;\">&#8220;It is a tangible way for us to appreciate each other amidst our daily rush and dynamic work, as well as to get an overview of the performance of our team\u2019s work based on team collaboration data&#8221;.<\/span><\/strong><\/h4>\n<p><b><span data-contrast=\"auto\">Next steps with <\/span><\/b><b><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During the next year, the agency&#8217;s goal from using the <\/span><i><span data-contrast=\"auto\">PEERO APP<\/span><\/i><span data-contrast=\"auto\"> is to build a denser network involving its closest clients &#8220;so that we can see how our employees work with clients, as well as to promote the active involvement of all employees every day, and not only at the end of the month,&#8221; explained <\/span><span data-contrast=\"auto\">Ed\u012bte<\/span><span data-contrast=\"auto\"> Biteniece. &#8220;Additionally, we would also like to assess the values of our company. Our company stands behind seven core values, while one value is currently in an experimental stage, we are testing how it correlates and complies with our goals.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE STORY OF INITIATIVE LATVIA Initiative Latvia, the leading media agency of a global media agency group, introduced recognition technology [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[101],"c":[69],"class_list":["post-1610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-case-study","c-peero-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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