5 REASONS WHY PROVIDING FEEDBACK BENEFITS THE COMPANY

Peero App
January 25, 2021

Feedback is a basic tool to achieve continuous employee development. With the help of feedback, it is possible to specify the managements’ expectations, help people learn from their mistakes and increase their confidence. Giving positive feedback is easy. Finding the right words to tell someone they have done a good job, or congratulate them on reaching a goal is not difficult. Moreover, this easy process can significantly improve the company’s culture by aligning each employee with the company’s goals and values, as well as raising their professional self-confidence, which allows employees to work more productively and be more loyal to the company.

Why is there so much attention placed on providing regular feedback? Firstly, because, for a large number of employees, receiving it is essential. It is nice to see and feel that the company appreciates the efforts of every employee, thereby, increasing employee loyalty. Secondly, it is an opportunity to improve the skills of the employee by focusing on their weaknesses, which the employee may not even be aware of, but can be easily fixed, in turn, increasing the professional qualities of employees

Secondly, it is an opportunity to improve the skills of employees by focusing on teenagers who may not have been known by the employee, but who can be easily improved, to increase. Why does providing feedback work?

Highlighting the role of employees

All of us want to be heard and appreciated. Direct feedback to any employee can meet these needs. Receiving feedback from employees about both colleagues and direct supervisors, allows the employee to feel important and heard. A heard and appreciated employee is likely to be more loyal, as the various problems will not be solved at the level of collective rumors, but rather in a constructive way.  Additionally, in this way it is possible to increase the proactivity of employees and the generation of new ideas.

“In order to build a rewarding employee experience, you need to understand what matters most to your people,” said Julie Bevacqua, the Human resources manager, at the IT company Rise People. This further reaffirms the importance of hearing and understanding your employees.

Growth-oriented thinking

It is relatively difficult to assess one’s own skills – we may be confident in our strengths, but the skills that need to be improved remain in the ‘blind spot’. By developing regular and frequent feedback exchanges, employees develop growth-oriented thinking. The purpose of frequent feedback is to identify skills that need to be improved, as well as to define ways in which to improve them, in order to provide an excellent basis for growth.

Lawrence Bossidy, the former CEO of AlliedSignal, once said: “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies,” emphasizing the importance of employee growth.

Saving time and resources

Annual employee appraisal reports are time-consuming and resource-intensive, but they are still one of the most common ways of providing feedback. Providing regular and short feedback can prevent problems that arise throughout the year, it can help to reorganize and make improvements immediately, rather than delaying the problem until the next annual assessment.

Creating a more positive work environment

A workplace focused on negativity or a ‘blame’ culture will have a negative impact on the well-being and performance of the employees. Conversely, a culture promoting a positive and a growth-oriented workplace improves employee performance and engagement. The comments which inspire the most motivation and loyalty are those that are direct, positive and constructive. This type of feedback helps employees understand that they are valued, and demonstrates that the employer also cares about the employee’s growth.

Promoting company growth

Comments and feedback are essential for the company’s growth and development. This is the reason many companies have made it a priority to rely on both consumer and employee feedback to improve and grow their business. By implementing a culture of feedback, employees will feel more willing to come forward when they have problems, as well as share ideas that can be useful to the company. In addition, considering employee feedback facilitates a company’s various drastic internal changes, allowing processes to be managed in a way that generates satisfying results for both the employees and the customers.

Providing feedback can improve not only the work environment, but also the employees’ attitude towards the company, as well as help the development of the company as a whole. Thanks to feedback, it is also possible to identify problems in a timely manner and successfully solve them through collaborative work to find the most successful solution.

To learn how to implement feedback culture in your company, see this article: How to implement a feedback culture in your company?