THE WORLD’S BEST EXAMPLES OF FEEDBACK

Peero App
January 25, 2021

The value of providing positive feedback to employees is obvious, which is why leading companies in various fields have implemented it in their daily lives. In this way, it is possible to encourage employees, increase their motivation, productivity and willingness to participate in various company processes. For example, a survey by Microsoft shows that receiving feedback is important for 90% of employees, while Google has found a way to improve team leaders’ performance as well. Find out about other companies’ experiences giving feedback every day!

Microsoft – feedback is important for 90% of employees

A survey by Microsoft shows that for 90% of employees, feedback from both managers and team members is essential for their career development. For this reason, the company has seriously revised its current culture of providing feedback, developing new methods of providing regular feedback. For example, the Perspectives tool was created, which invites employees to suggest things that their colleagues should “continue to do” and actions that they should “rethink”. The “continue to do” category offers the person giving the feedback the opportunity to highlight a colleague’s strengths and suggest how they can use them even more. The “think” category suggests that a person consider someone else’s views on how to approach a particular job differently.

The first information about this tool shows that employees now receive up-to-date, regular and valuable feedback, and the development and implementation of the tool has allowed them to take a big step forward in shaping the company’s culture.

Google – providing feedback to management as well

Often it is the management team that does not receive feedback, so it is possible that various skills of these employees remain in the “blind spot” that could otherwise be improved. Additionally, skilled managers are also one of the prerequisites not only for team productivity, but also for overall employee satisfaction. To improve the skills of our managers, Google regularly encourages its employees to provide feedback to their line managers as well.

Google executives work with their direct subordinates, guiding each one of them to their own personally set goals. This approach has been used even at the top management level – even Larry Page, one of the company’s co-founders, defines not only the company’s goals on a quarterly basis, but also his personal career development goals, and his colleagues help him to achieve these goals by defining both strengths and weaknesses alike.

Facebook – regularity of feedback

Although some of the world’s largest companies are gradually phasing out annual employee evaluations, Facebook continues to do so, providing employees with feedback twice a year. However, this is not the only way the company provides feedback – it also promotes continuous real-time feedback, allowing employees around the world to provide and receive feedback on a continuous basis.

Annual employee evaluations can create a competitive and hostile work environment. However, when supplemented with daily feedback, colleagues exchange feedback on a daily basis, knowing how well they have done and not making any room for various possible surprises, competition, hatred nor incomprehensible orders from management.

Netflix – promoting feedback and diversity of opinion

Netflix is known as a company with a thriving, feedback-oriented corporate culture. The term “feedback” is also mentioned 11 times in the company’s internal culture regulations “Netflix Culture”.

Moreover, these regulations also outline the organisation’s five cultural beliefs, which set the tone for employees’ thinking and behavior in the workplace. The first three of these five views emphasize the importance of independent decision-making, open communication and information sharing, as well as honesty with each other.

These guidelines encourage each employee not only to express their opinion, provide feedback to colleagues, but also to engage in various decisions, emphasizing that unique ideas as well as discrepancies, are not a bad thing.

By promoting diversity in thought and action, Netflix encourages fairer and more frequent feedback, and in this way generates creative and innovative ideas that lead to success.   For example, according to a study by the Center for Talent Innovation, companies and organizations with a high diversity of employees (both personal and demographic) are more likely to outperform their competitors in terms of financial performance and new product development, as well as gaining larger market shares.

Cargill – feedback as a key component of each day

Cargill is a US-based food company that has been around for over 150 years. The company faced the challenge of engaging with and motivating 160,000 employees worldwide. The company managed to successfully address this challenge by implementing a feedback platform on a day-to-day basis, which strategically incorporates both encouragement and motivation in the day-to-day workplace conversations between employees and management.

Assessing the effectiveness of this tool, Cargill found that a year after providing regular feedback on a daily basis, nearly 70% of employees reported that they felt valued and had received helpful feedback from management to improve their performance and skills. Consequently, the overall productivity of the company’s employees has grown by 40% in just one year.