About Peero
How a small country closes a big skills gap.
Peero didn't begin as a company with a product to sell. It began in Cēsis in 2021, inside a national movement — and we're still asking a version of that first question, now for every organisation we work with.
Where it started
A graduate of the movement it grew out of.
Peero began inside Valsts #196 — a national movement founded in Cēsis in 2021 to strengthen the digital identity of Latvia's people, not just its infrastructure. On paper, Latvia ranked well above the European average for internet access and digital public services, but well below it on something harder to measure: people's ability to actually put technology to work.
Ten founding partners — the Ministry of Economics, the Cēsis municipal government, leading Latvian universities, IT companies, and creative-industry representatives — came together around that single gap.
One of the movement's first initiatives was a free data analytics course, run in Cēsis with Riga Technical University, that asked for no prior experience — only curiosity.
The people who came through that course, and the ones who helped teach it, went on to become the core of Peero's data and analytics leadership. Peero, in that sense, is a graduate of the very movement it grew out of.
First success stories
From a Cēsis classroom to Peero's front line.
Unda, Edgars, and Toms came up through that first Valsts #196 data course — and became the first proof of what would grow into our Talent Studio: curious people, matched to real data work, delivering for real organisations.
Unda
Talent Studio · Data & Analytics
Among the first to come through the free Cēsis course, and today part of the core team leading the data and analytics work Peero delivers for clients.
Edgars
Talent Studio · Data & Analytics
Came up through the same programme and stayed to help teach and lead it — the full loop the Talent Studio is built to repeat, cohort after cohort.
Toms
Talent Studio · Data & Analytics
Living proof that the way into data work is the right first project, not a prior CV — the promise we now make to every professional in the studio.
They're our own people first — and the reason we believe a single course can change a career. If you're a data professional looking for that first real engagement, the Talent Studio is where it starts. Explore the Talent Studio →
What we learned
The hardest part of a data project is a person.
Building data capability taught us something the technology never could: the hardest part of any data or AI project isn't the pipeline, the model, or the dashboard. It's the person who has to trust it, learn it, and choose to use it every day.
We saw the same pattern again and again — rollouts of new tools and new ways of working stalled not for lack of technology, but for lack of engagement. Before people would climb the harder rungs of data literacy, analytics, and AI, they needed to feel motivated, recognised, and part of the change.
So we built for that too. What started as a side discovery became a data-driven approach to people and change management — the culture and recognition that make a technology investment actually stick.
What we do today
Technology creates value once people are ready to use it.
That one belief shows up in everything we offer — three ways into data capability, a studio of people to deliver it, and a platform to make it stick.
Education & upskilling
Build data skills that stay in-house, from first-time data citizens to senior engineers.
Explore →Borrow itTalent as a Service
Vetted data professionals available on demand, matched to the work in front of you.
Explore →Hand it overAll-In-One Data Services
End-to-end delivery — assessment, strategy, architecture, implementation, and support.
Explore →Around that sits our Talent Studio — a growing network of freelance data professionals, university and academic partners, and data-solution vendors, connected through one ecosystem rather than competing in isolation.
And underneath it all is the layer we discovered we couldn't skip: our Behavior Activation Platform, built to create the engagement, recognition, and culture that data and AI adoption depend on — so the tools people are given are tools they actually use.
Our philosophy
Data before AI. People before platforms.
Four beliefs that decide how we build.
Data readies AI
AI is only as good as the data beneath it. Data must be connected, governed, and in control before any AI can accelerate it. We build the foundation first — always.
People validate
The hybrid model is the only model. Humans bring judgment and accountability; technology powers the work, but people make the decisions.
Instant matters
Waiting is obsolete. Access to the right expertise, the moment it's needed, changes what's possible.
Partnerships multiply
Growth isn't zero-sum. The strongest outcomes happen when data buyers, vendors, specialists, and platforms work as one ecosystem.
Where we're going
Still asking that first question — now for everyone.
Whether you're a business closing the gap between your technology and your people, a data professional looking for real engagements, or a university bridging classroom and workplace — Peero is built to meet you there.